Branded Mobile App Updates:
Fingerprint and Face ID
App users can now log in with Fingerprint and Face ID. In the login flow, users will have the option of using either (depending on their device) to gain access to their account. As shown in the image below, a prompt will ask whether they’re interested in enabling this functionality.
Redesign of App Rating Prompt
As part of the new user experience in the branded mobile app, the app rating prompt has been redesigned to be more intuitive. This feature allows your guests to provide meaningful feedback on their experience with your brand’s app. The app rating prompt will appear when guests visit their “My Account” page for the second time. As seen in the image below, the rating prompt offers guests the option of engaging.
Redesign of Settings Page
With this redesign, your guests can now enable and disable both push and geofence notifications on one screen. Users can simply opt in to relevant messaging by selecting the checkboxes shown in the image below.
Pull Messages with Accompanying Image
This update enables marketers to send more relevant and actionable in-app messages. With this upgrade, you can send pull messages featuring an image to your guests’ in-app message center.
Checking in with QR and Check-in Code
The mobile app now supports QR and check-in code as simultaneous methods for checking in, as shown in the image below. This feature enables brands that are both QSR and FSR to have a single check-in method for all guests.
Reloading Stored Value from App Home Screen
This feature makes reloading stored value more intuitive. In addition to the home screen, stored value reloads can still be initiated from the hamburger navigation.
Enhanced Location Search in Mobile Apps
It’s now even easier for guests to find a nearby location by using the mobile app. Users can choose from location services, ZIP code, and searching by city. This feature is especially helpful in deciding on a location when placing an online order.
Mobile App Changes to Support Non-Loyalty Guest Engagement
You can now enjoy the benefits of a mobile app even if you don’t have a traditional loyalty program. Customization within the application allows you to remove loyalty-specific elements like labels, progress bars, and rewards functionality. These changes enable you to launch mobile-focused guest engagement programs without committing to a published loyalty program. For example, you can have an image of a menu item on the home screen in place of a progress bar. You can also customize all six buttons on the home screen to suit your business needs. For any mobile app improvement, reach out to your TC to schedule an app update.