Release Notes: v15.20

Left-Navigation Pane

Each section on the left-nav now has a dedicated icon next to the label and sections are initially displayed in their compressed format with the detailed list of options hidden from the user. As the user hovers over or clicks on a section header, the detailed list of options will become visible for selection. In order to quickly navigate to a particular page, users can also use the Quick Find functionality located at the top of the left-nav.

Collapsible Functionality

The new left-navigation pane is designed to improve usability on tablets and mobile devices. Users have the option to collapse the entire left-nav in order to increase space available for the main page content. In order to collapse or expand the left-nav, click the Collapse option at the bottom of the pane.

Target and Control

Lift Analysis is now available for Target and Control Campaigns via the new “Target and Control” tab found in the Campaign Center Dashboards. The control group may be a smaller sample size than the target group, so this new analysis will take into account the difference in size when calculating lift. Users will continue to see 60 days-worth of data, plotting visit and spend behavior for 30 days prior to campaign execution as well as 30 days post campaign. However, with Target and Control campaigns, both the visit and spend graphs will use a different y-axis to normalize the data and account for the difference in sample size. For visits, the “visits/eligible guest” will be used and with spend the “spend/eligible guest” is plotted. The target group’s behavior and the control group’s behavior will be plotted on the same graph together.

After the axis is changed to accommodate for the difference in sample size, lift is calculated by (1) taking the difference between the pre-campaign behavior and the post-campaign behavior for both the target and control groups, and (2) subtracting the control difference from the target difference. This lift analysis produces a statistically significant result – the delta behavior (visits, spend, or guests) that was generated by the campaign. 

Anniversary Date Substitution Parameter

Users can now dynamically insert anniversary date into the HTML of an email by using the Anniversary Date substitution parameter. For detailed information on this parameter, navigate to the Advanced HTML tab within the Email Tool and click on the Template Help button in the top right corner.

The syntax required is the following: <template:insert field="anniversary_date" /> 

Configurable Store Settings

Corporate users can determine which store segmentation should be presented as the default for use within the Email Tool. When scheduling corporate or LSM emails via the Email Tool, users can segment by enrollment store or by favorite store. In the case that favorite store is used most often, the enrollment store option can be removed from the list and the default can be set to segment by favorite store instead. Please speak to a Technology Consultant to configure this option. 

Refer-a-Friend

Refer-a-Friend functionality is now available on both our Android and iOS application. Your members will have a unique referral URL, with which they can spread the word on four exciting channels:

• SMS Text Message: Members can tap the SMS option to send the invite through their native message app.
• Email: Send an email invitation to one or multiple friends via the app, which accesses the member’s contacts directly.
• Facebook: Members can share their unique referral link through an integrated Facebook platform. 
• Twitter: Members can Tweet their unique link and customize their post. 

Register or Login via Facebook

Potential members can now reverse enroll into your program via Facebook. Also, if they have previously attached a Facebook account to your program via your website, they can use these Facebook credentials to sign into your mobile application. This method of enrollment or logging in is convenient and simple for your guests to use, saving them from the prospect of creating yet another username and password for your program.

Registration and login via Twitter is coming soon. 

Local Store Charity 

You can allow your charitable members to detach from the current charitable organization and reattach to a new one of their choice. For example, if you’re running a charitable program that donates proceeds to local schools, your customers will have the ability to attach detach from School A and reattach to School B inside your customer portal. Any funds earned towards school A prior to the detachment will still be ultimately donated to School A. Funds earned after the switch to School B takes place will be given to School B.

Furthermore, CSRs can now view the charitable organization to which a member is linked in the Account Lookup area. Simply click the “Account Balance” link on the selected account. The organization to which the customer is attached will appear under the “Active Challenges” heading.