Communication Preference Center: Frequency
Guests were previously limited to either subscribing to or completely unsubscribing from your brand’s email communications. This feature gives them control over the frequency with which they receive emails from your brand, and as a result, reduces the number of unsubscribes. Guests can select from the following options:
“Resume full communication” – This option is for guests who previously indicated a communication preference but now want to remove any restrictions and receive full communication again.
“Once per week” – This option is for guests who want to receive one email per 7-day period. The 7-day period will start from the time they save this preference.
“Twice a month” – This option is for guests who want to receive one email per 14-day period. The 14-day period will start from the time they save this preference.
“Once a month” – This option is for guests who want to receive one email per 28-day period. The 28-day period will start from the time they save this preference.
“Take a break: Snooze all communication for 2 weeks” – This option is for guests who want to stop all communication for a 14-day period. The 14-day period will begin when they save this preference. Guests who select this preference will automatically receive emails again after 14 days have passed.
“Unsubscribe me from your email list. I understand I will still get email updates about my order status.” – This option is for guests who no longer want to receive marketing communications from a brand.
When guests have reached their preferred email threshold for the time period, the system will automatically exclude them from email campaigns. For example, if a guest who selected “Once per week” received an email on Tuesday, the system would not send another email to him or her until the following Tuesday.
Guests can navigate to the preference center by clicking on “Unsubscribe” in any email sent from the system. Another option is visiting the guest web page and clicking on “Communication Preferences.”