Tips: Industry email experts agree that you should keep your alt-text brief, yet descriptive. Additionally, if a major call to action is embedded in an image, make sure you articulate that in your alt-text.
Add a Measure
The latest addition to the Campaign Center enables you to understand changes in your guests’ behavior beyond visits and spending. When viewing the results of a campaign, you can now add additional measures to generate a Lift Graph and cumulative analysis of Adder or Points wallets. For example, if you have an “Appetizers Bought” tracking wallet, you can now view the impact the campaign had on the number of appetizers purchased during the campaign.
How to Add a Measure
When viewing the Lift Analysis of a campaign, you will now see a blue “Add a Measure” button next to the Visits and Dollars Spent links (see screenshot). When clicked, a searchable drop-down list of all adder and internal wallets will appear. Select one wallet to generate a new Lift Graph measuring its activity. A new row to the right of the graph will also appear, displaying pre- and post-campaign cumulative stats for your chosen wallet.
Once you’ve added a new measure:
Claim a Missed Visit with Forgot Card Code
Your guests sometimes forget to mention they’re a loyalty member. Give them a way to claim their visit after the fact with Paytronix’s Forgot Card Code functionality. Now available on Micros and Aloha integrations, this feature generates a unique code on receipts. Guests simply enter the code on your loyalty website (this works on both Paytronix-hosted or third-party, integrated pages) to allow the guest to accrue points. Codes expire after a fixed period, configurable by your brand.
Please reach out to your Technology Consultant to get started.
Wallet Adjustment Groups
Tailor your wallet permissions to the user groups within your organization for more effective workflow. The new Wallet Adjustment Groups page enables you to establish the list of wallets that a specific user group in your organization can adjust. For example, if you run a multi-concept company, you can now assign a concept-specific subset of wallets as adjustable for brand-specific customer service representatives (CSRs). You could establish, for example, that CSRs in your burger concept will only see and make adjustments to the free burger, fries, and points wallets.
Simply click on the “Wallet Adjustment Group” page on Merchant Home and click the edit button that appears next to each group to add or subtract wallets they can view.
Permission groups who do not have permissions to adjust wallets will not appear on this list.
By default, permission groups with the power to make wallet adjustments will have the ability to adjust all wallets.
Change an eGift’s Future Delivery Date
Your CSRs can now change the delivery date for a specific eGift order if the customer has elected to deliver it on a future date. To update the order delivery date, simply look up an eGift order in Web Order Lookup, click on the delivery date, and select the new desired date of execution for the gift. You can even select same-day execution. To complete the process, click the “Update and Resend” button.
Google reCAPTCHA Technology
Google reCAPTCHA technology is now present on the responsive eGift page. reCAPTCHA requires customers to complete a simple check step (in other words, clicking the “I’m Not a Robot” checkbox) before submitting an eGift order.
reCAPTCHA prevents automated attacks on your website that target your customer’s data and protect customer information. You do not need to do anything to enable reCAPTCHA on your responsive pages, however, you may need to whitelist a specific IP address for the technology to function properly. If you have any questions about this update, please reach out to your technology consultant.
To learn more about Google reCAPTCHA technology and its advantages, click here.
Email Tool: Introducing Image Alt-Text
As of the latest release, you can now add alternative text (alt-text) to your email images. Alt-text benefits your customer experience in a multitude of ways. For example, alt-text fosters an inclusive experience for visually-impaired customers, since it is picked up by device screen readers. Additionally, alt-text appears even if your customers have disabled automatic image loading. In this case, alt-text becomes a powerful tool for you to communicate the value and benefit of your email to your customers in the absence of images.
How to Use Alt-Text
First, navigate to the email template to which you would like to add alt-text. You can add alt-text to existing and brand-new templates in both the upload image flow and a dedicated alt-text path. Both are described in more detail below.
Uploading a New Image
Add alt-text upon uploading your image. Adding alt-text is strongly encouraged, though it is not required. According to best practices, you should keep your alt-text description concise, so the system will limit you to 500 characters, including spaces.
Changing or Adding Alt-Text on an Existing Image
If you did not add in your alt-text upon initial upload of the image, you can add it in later, simply by clicking on the gear icon (screenshot below). Again, ensure your alt-text is shorter than 500 characters, including spaces.
Tips: Industry email experts agree that you should keep your alt-text brief, yet descriptive. Additionally, if a major call to action is embedded in an image, make sure you articulate that in your alt-text.
ADA Compliance Adjustments
Paytronix has completed an initial set of compliance changes related to the Americans with Disabilities Act on all responsive guest website pages. These changes will enable your brand to be inclusive of customers with disabilities. ADA changes are ongoing and may require additional future adjustments.
The compliance changes were identified by one of three ADA compliance platforms: Tenon.io, the Web Accessibility Evaluation Tool (WAVE), or the Accessibility Developer Tools (a Google Chrome plugin). Paytronix has fixed compliance issues characterized as critical errors (visualized in these platforms as red errors) and tested these adjustments to ensure compliance.
For technical documentation on ADA changes, please reach out to your Technology Consultant.
Third Party Single Sign On (SSO) in the Branded App
Paytronix customers can now integrate the online ordering provider of your choice with your company's branded mobile application. This exciting feature allows your guests to log in to your app a single time, and seamlessly access online ordering.
Loyalty and Gift Integrations
Paytronix now supports both loyalty and gift functionality it the merchant processor app. The app offers a clean, intuitive interface for your operations team, enhancing your customer experience. If you’re interested in learning more about software setup and hardware requirements, please reach out to your sales representative.
Take advantage of new, relevant reward options to engage your loyal customers.
Size Upgrades
You can now add rewards that will give your guests a free size upgrade. Let your guests try a larger size with their loyalty card and easily track the promotion’s boost inside the Paytronix system.
Bundled Pricing
In the Aloha integration, clients can now offer bundled price rewards. This reward will enable the merchant to discount multiple items across different categories for a single price. For example, you could offer customers a burger and shake for $8, a breakfast sandwich and coffee for $3, and more. You can also choose to include or exclude modifiers from the promotion.
Please reach out to your Technology Consultant for setup information.
New Gift Card Integration
Adding to our list of more than 28 different POS integrations, Paytronix has added support for gift card functionality in addition to our loyalty integration with PixelPoint. This includes selling new cards to your customers as well as reloading to their balance. Bulk sale is also supported for any large orders your customers place. The minimum PixelPoint version required to use this functionality is V12.3.9.
Connectivity Status Summary Table
Easily track your stores’ connection status to Paytronix with this new graphical summary of your connected and disconnected stores. Simply click on the "Store Connectivity Status" page, which you can find under the Customer Service navigation header.
At the top of the page, you will notice three key metrics reported:
Third-Party Library Software