For additional information regarding installation of v10.3 please contact your Technical Consultant at 617-‐649-‐3300, press 1 and then 3 for a Technical Consultant.
Your guests can give their social network of friends a dining experience at your restaurant using our social gifting features. When your guests give a gift, a message is posted on the recipient’s Facebook wall or sent via email alerting them that they have been given a gift. Not only does the recipient see the message, but also when it is sent using Facebook, their entire network of friends will see it as well. Gifting people who are not currently members of an existing loyalty program may encourage them to join the program when they come in to redeem their gift. Guest endorsements of your brand on social networks carry more influence than any other type of media advertising.
Social gifting comes in three flavors: 1) Pay It Forward RewardsSM, 2) Earned Rewards and 3) Paid for rewards. In this version of the release notes, we will explain #1 and #2.
Further tap into your guests’ networks to grow your loyalty membership by giving your best guests a Pay It Forward RewardSM. These special rewards are designed to give your guests yet another reason to spread the word about your brand. Unlike earned rewards that a guest can use herself, a Pay It Forward RewardSM must be given to another person. Your guests can be given Pay It Forward RewardsSM through the rules engine or the campaign tool, which they will then pass to a friend. It’s a brand advocate incentive with many benefits for your restaurants – new guest visits, more loyal visits, and valuable personal endorsements from your best guests.
Pay It Forward RewardsSM are easy for your guests to give and for new guests to receive. Read on to see how it works or click on the following URL shows a video of social gifting:
http://support.paytronix.com/features/FacebookPayItForward.htm
Gifting Earned Rewards
The social gifting interface also allows for gifting of earned rewards. As an example, a guest may have earned a Free Entrée and know that they cannot redeem it since they are going on vacation. This guest could gift the Free Entrée to a friend who has a Birthday. The sequence of events is exactly the same as in the Pay It Forward RewardsSM use case. The process starts with the guest clicking the Send button. In this case, the button will show to the right of the Free Entrée in the reward list.
Social Gifting Configuration Parameters
The image to the right shows the configuration parameters available for gifting at the wallet level. This information is not visible to guest or merchant users, but is included here to illustrate the options a merchant has in configuring these features.
Card Template – The Send button will only show for the specific card templates selected.
Source Wallet – The Send button will only show for the specific wallets selected.
Source Amount – Normally set to 1. This is the amount that will be decremented from the source wallet with a gift.
Destination Wallet – For Earned Reward sharing this is the same wallet as the source wallet. For Pay It Forward RewardSM gifting, the destination wallet is different than the source.
Destination Amount – Normally set to 1. This is the amount that will be added to the destination wallet when the gift is accepted. If an open dollar discount is given (e.g. $5.00 comp dollars, the destination amount might be 5.00).
Transfer Expiration Days – This is the number of days that the gift can sit in limbo; that is, after the gift is given and before it is accepted. Pick an amount that gives the recipient time to accept the gift e.g. 10-‐ 14 days. If this expiration period lapses, the gift is automatically returned to the giver.
Destination Expiration Days – This parameter sets the expiration of a reward from the time it is accepted. The recipient is guaranteed to have this many days to use her reward. This is a guest friendly setting, as it does not penalize the recipient for time waiting to give the reward or receive it. However, it may be possible for guests to pass rewards around to friends and extend their life.
Use Source Expiration – If this is checked, the gift will keep the original expiration date of the source wallet. So if I have a reward that expires in 3 days and give that reward to a friend, the reward will expire in 3 days. This prevents any gaming of the system. However, rewards may expire before a guest has a chance to accept them.
Prevent Gifting on Account Balance Screen – This will prevent the Send button from showing on the account balance screen. This would allow gifting from other applications such as a phone app, but prevent gifting from the guest website.
Other features that must be configured by a Technology Consultant for this feature to work:
Guest Website Branding
Several guest website branding improvements were made in V11.2 and V12.0. The net result is more customization of the website and closer branding to your main corporate site.
MICROS Minimum Spending Requirement
The MICROS minimum spending requirement enables the system to be set in such a way that the guest must spend a minimum of a configurable amount before a reward can be redeemed from a check. For example:
Until now, Paytronix rewards could be attributed to Major or Minor Menu Groups and could not be applied across menu family groups. With this new feature, rewards can apply to items across multiple menu categories. For example, a “Free Burger Reward” could apply to all the Burgers within the Burger family, plus across a sandwich category to include wraps or turkey burgers.
With this new reward type, a merchant can offer all items within a menu category, regardless of the price, for a fixed dollar amount. For example, the merchant can offer a $4.00 Burrito reward. When this reward is made available on the member’s account here’s what happens:
The member visits and orders a $5.99 burrito.
The cashier redeems the member’s “$4.00 Burrito” reward.
The POS reduces the price of the $5.99 burrito down to $4.00 plus tax.
The $4.00 Burrito reward is redeemed from the member’s account.
The following changes have been made to our POSitouch integration:
We have added an option for bar code scanning. This means that a bar code can be used, which is less expensive than a magnetic stripe card. The supported bar code formats are Code 39, Code 128 and QR Codes. The bar code scanning supports default transaction types and specific transaction types per bin range. Check with your Technology Consultant for supported scanners and the required scanner cables. We have tested the Motorola DS4208 1D/QR Code and the Symbol LS2208 1D only scanners.
The REST API has been updated so that it will support OAuth style of authentication. OAuth allows the phone app to save a token on the phone for future reference to a user’s account information rather than saving username and password locally. The tokens have limited life and can be deactivated.
HTTPS Access Only
For enhanced security, the PXS merchant website will only support https access. This will protect your username and password from internet eavesdroppers as well as any guest data you might be accessing.
Rules Engine Will Run During Credit Card Recharge
The rules engine has been enhanced so that credit card recharge and auto-‐recharge will trigger rules to execute. This will let you create promotions and incentives to encourage guests to reload their gift cards online.
Loyalty Overview Report There have been a series of improvements to the loyalty overview report. A gifting section has been added to the bottom of this report. The Gifting Section shows all of the social gifting transactions. There are rows for each type of transactions: gifts given, gifts received and columns by the wallet transacted.
The point accrual section of the report has been updated to include information from the RFM report. We have added columns for Unique Guest Count, Add Avg Spend per visit, Avg Spend per Guest, and Avg Visits per Guest.
In the redemption section of the report, additional rows separate out campaign transactions. This makes it easier to track which rewards were redeemed vs. those that expired.
Email Tool
Subject lines can now include the ‘&’ symbol. Previously, this was not allowed, as we were concerned about triggering spam filters. Also, the new XML style single shot emails now support Bcc email addresses.
***If the system is running Windows NT you will need a special keystore which is NOT present in the standard download kits.***
To upgrade to the v10.3 PXC from a version lower than v8.0, you will need to upgrade the Java JVM to v1.6.
For additional information regarding installation of v10.3 please contact your Technical Consultant at 617-‐649-‐3300, press 1 and then 3 for a Technical Consultant.
1. Third-Party Library Software