A new account filter allows you to segment guests based on their previous email engagement. It can be used to target guests who actively engage with emails or as part of a campaign to stop sending to guests who haven’t engaged with emails in the past 12 months.
The Analytics tool offers new ways to monitor your program, including alerts functionality that lets you receive an email notification if a data point you’re interested in changes.
With Coupon Manager, users can create coupons and generate barcodes to be used in print material. Search and filtering features have also been added to make the process of managing coupons highly efficient.
Users creating recurring campaigns in Campaign Builder can now set offers to expire on any given day, including a day in relation to the campaign occurrence.
Since no one likes an app full of pull notifications that can’t be cleared, Campaign Builder now requires that an expiration date be set.
Measures have been added to ensure that click-to-load messages are always sent with an offer, which leads to happy guests.
Campaign Builder drafts can now be deleted. Functionality has been added to remove campaigns that you decided not to send, letting you keep the Drafts tab tidy so what’s needed can be easily found.