2B. Dashboards: Occurrence Date
The Dashboards section on the details page will display graphs for the selected occurrence. You can tell which occurrence is being graphed by the date listed next the “Dashboards” name. There are three different graphs available per occurrence and they can be accessed using the tabs at the top. This section will default to display the “Lift” graph.
There are two lift graphs available to view the guest behavior pre- and post-campaign execution. The default lift graph plots the Visits both pre and post. In the top left corner, there is an option to switch the view to plot the Spend, pre and post. The red line in the center of the Lift graphs marks the start of the campaign occurrence. The x-axis represents the 30 days before the occurrence went out, along with the 30 days after execution. You can mouse-over any of the data points to get the number of visits and spend for a particular day. If you wish to increase or decrease the number of days being graphed, use the blue sliders along the x-axis to change the number of days.
If you wish to exclude a certain day of the week, you can do so by selecting that day on the right. The pre- and post-calculations on the right will adjust accordingly and the days will also be eliminated from the graph view. For example, we could choose to exclude Saturdays and Sundays. This is helpful if you happened to be closed on a certain day of the week or ran another promotion on some date and need to eliminate results from interfering with the Lift calculations.
The next tab available on the Dashboards page will show the “Open” graphs. The top graph represents the number of emails opened by hour. The bottom graph plots the same information, but with a cumulative lens. For example, you might notice there were around 1,000 opens in the first hour that the email was sent out by hovering over that data point. Then if you go down to the cumulative graph and hover over that same hour and data point, the graph may show that over 30% of the total opens came in that first hour.
Similarly, if you click on the third tab, “Click” you will see two similar graphs. This time the graphs are plotting the email clicks by hour. Both the Open and Click graphs will show data for the first 72 hours after an email campaign has been sent. These measures can assist with answering the question, “When is the best time to send my emails?”